Released on = January 16, 2006, 10:11 am

Press Release Author = E-Smart Choice

Industry = Small Business

Press Release Summary = There is a breakthrough approach to reaching today\'s
consumers. Termed Enrichment Marketing, it is differentiated from Commercial and
Social Marketing in that it is a science based marketing method used specifically to
expand human development

Press Release Body = Most commercial and social marketers are familiar with the
distinctions between these marketing categories. For the uninitiated, commercial
marketing focuses on selling products to consumers. Social marketing, on the other
hand, is a process for influencing human behavior on a large scale for the purpose
of societal benefit rather than commercial profit.

Now, there is a breakthrough approach to reaching today\'s consumers, according to
Robert Reiher Ph.D., founder and president of E-Smart Choice, a product development
and marketing consulting company dedicated to Enrichment Marketing.

\"Enrichment Marketing is a science based marketing method used specifically to
expand human development\" he says. \"The science of human development is currently
either minimized or neglected in the process of designing and marketing products and
programs for today\'s consumer. Instead, many product and programs are developed only
for their commercial viability in the competitive marketplace, completely
disregarding age and stage appropriateness\".

As a result, current market research estimates that up to 95% of all new products
and programs will not succeed or will perform below expectations. According to Dr.
Reiher, new technological tools and the changing cultural environment now require
new rules for developing successful marketing strategies and successful products and
programs.

The principles, strategies and foundations of Enrichment Marketing are aligned and
consistent with the needs and wants of today\'s changing consumers. Businesses that
expect to operate successfully today must enrich their consumers to align with their
rapidly changing expectations. Today\'s commercial and social marketers must look to
\"upshift\" their consumers and target audiences. Look for our next press release for
more on \"Upshifting Your Consumer\", Enrichment Marketing and E-Smart Choice as
solutions for your marketing problems.
For more information on Enrichment Marketing and E-Smart Choice please contact Tony
Wallace, Director of Communications and Marketing at 818-487-8283 or visit the web
site at ESmartChoice.com.


Web Site = http://www.ESmartChoice.com

Contact Details = Tony Wallace||746 St. Katherine Drive||LaCanada ,
91011||$$country||||818-487-8283||tony@esmartchoice.com||http://www.ESmartChoice.com